February 2025

Values are easy to talk about. Harder to live. When I stepped into the CEO role, I knew we needed more than a mission and vision. We needed to define how we would behave—especially when things got hard. We needed operating guidelines. From Abstract to Actionable At first, I leaned on familiar principles like the […]

When I first sat down to write our company’s mission and vision, I realized something uncomfortable: I didn’t actually know the difference. Everyone seemed to have a different definition. Some used the terms interchangeably. Others made them sound overly academic. So I made a decision: I’d define them in a way that was useful to